Print4All Conference 2017
Key players of the printing and communication industries will gather on the 12th and 13th September, at Fiera Milano, for Print4All Conference. It will be the community event of national and international importance, where the excellences of the entire industry will come face to face, including brand owners, communication agencies, large scale retail trade, and influencers. Printing, in all its variations, will be the common thread and, at the same time, the stimulus for the initiative. The journey that started in Palermo, with the successful event dedicated to packaging last year, will continue to develop in Milan, with a focus on the communication and functional values brought by the new frontiers of printing. The conference, as the name itself indicates, is connected to Print4All, the wide event that will take place next year at Fiera Milano. It will be the key European event of the sector, and it will bring together established exhibitions such as Grafitalia, Converflex and Inprinting. The two-day event in September will examine and focus on the “customer journey”, the metaphoric journey from pre-sale and post-sale, which goes through the key moment of consumption, and defines a new model of relations and promotion in the industry value chain. It will be a platform to analyse and highlight the interactions that enhance Italian small and medium enterprises making them competitive players on an international level.
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