Pier Benzi, Artefice Group

Owner / Design & Innovation Director Artefice Group

He has been a packaging teacher for four years at Fondazione Accademia di Comunicazione for the Brand Design Master and in the last years, he has dedicated himself to the research and ideation of several green design and product innovation concepts and projects.

He studied visual design and art direction at the International College of Art and Science in Milan, then he graduated in architecture at Politecnico in Milan. From 1987 to 1988 Pier Benzi he worked at the agency Adv Skill in Milan as art director, then at Advert performing the same role until 1993. From 1994 to 1996 he was a senior art director at IMagic agency and he founded in 1996 Artefice, now Artefice Group, being partner and Design and Innovation Director right from the start.

Overall, he has gained more than 25 years of professional experience in Brand Design and Communication, following the direction of creative projects, design and innovation for companies such as Artsana, Coca-Cola, Costa Crociere, Danone, Nestle, Sky, Unilever.

Inspired by the basic principle of organic farming, he believes in “cultural rotation” within the process of creation, pursuing the quality of work through the exploitation of the diversity of cultural systems and their hybridization.

From 2016 he is on of the 7 members of SPARK ‘s Management Board; SPatial Augmented Reality as Key for co-creativity, a three years project funded by the European Union’s Horizon 2020 Research and Innovation programme. The SPARK project consortium is a multidisciplinary and transdisciplinary team, involving 7 partners: 3 universities (PoliMi-GINP-UBath), 1 IT provider ( VISEO) and 3 end users companies (Artefice Group – Stimulo -AMS).

 


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