English

This event is part of the Made BY Italy promotional programme which ACIMGA association has been developing for years to support the Printing and Converting Industry.

Print4All Conference is organised in cooperation with ARGI (Italian Association of Graphic Industry Suppliers) and with the support of ITA – Italian Trade Agency and the Ministry for Economic Development.

The Conference is the opportunity to spread in the Mediterranean basin an innovative and propositive culture about the new role of Packaging and the other print applications in Communication.

The conference’s programme is the result of a joint effort of the associations which represent the entire printing chain. They started to work together in March 2016 and, on the 12/13 of September, will deliver a unique mix of contents:

  • A two days event with Round Tables and market learders’ opinions
  • A delegation of professionals from Europe 28, Israel, Egypt, Libya, Algeria, Morocco, Tunisia, Turkey, Iran
  • An exclusive White Paper on “The Value of Print in the Customer Journey”

 

 

PROGRAMME

12 September 2017
13.45 – 14.30 Welcome Coffee
14.30 – 14.40 Conference Start
14.40 – 15.00 Print and the customer journey
Enzo Baglieri, SDA Bocconi
15.00 – 16.00 Print and communication of the product before the sale
Arianna Bartoli, Euronics
Federico Cozza, Leaderform
Carla Leveratto, Gruppo Roncaglia
Joseph Marsanasco, Rotolito Lombarda
moderator: Armando Garosci, Largo Consumo
16.00 – 16.40 Coffee Break
16.40 – 17.50 Print and communication of the product in-store
Pier Benzi, Artefice Group
Chiara Faenza, Coop
Alberto Palaveri, Sacchital
Massimo Rosati, Nuceria Group
moderator: Marco Sachet, Istituto Italiano Imballaggio
17.50 – 18.20 Keynote Speech
Oliviero Toscani
18.20 – 18.45 End of the day
18.45 – 22.00 Transfer and Dinner
THE WESTIN PALACE, Piazza della Repubblica 20, Milano
13 September 2017
09.00 – 09.20 Welcome Coffee
09.20 – 09.30 Conference Start
09.30 – 10.00 Focusing on product and customer: a marketing scenario
Paolo Iabichino, Group Ogilvy & Mather Italy
10.00 – 11.00 Print and Communication of the product after the sale
Roger Botti, RobilantAssociati
Massimiliano Cerrato, STAR Log

Giuseppe Ghelfi, Ghelfi Ondulati
Marco Metti, Prénatal
moderator: Armando Garosci, Largo Consumo
11.15 – 11.45 Coffee Break
11.45 – 12.15 Smart print and the future of the engagement
Peter Buttiens, Esma
12.15 – 13.00 Panel with technology vendors
Carlo Emanuele Bona, Assografici
Marco Calcagni, Omet
Roberto Levi Acobas, ARGI
Pietro Lironi, Assografici
Antonio Maiorano, HP

Aldo Peretti, ACIMGA
13.00 – 14.00 Arrivederci Lunch

 


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