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The Industry 4.0 technologies are making the role of printing increasingly central in brand communication. How can you get your company in the front row of the market? How can you be ever more competitive? After Print4All’s great debut, looking towards its 2021 edition, a new appointment for the international platform brings together the whole graphics and communication sector to intensify the business opportunities.

 

 

THE EVENT

18 conventions, 11 intensive seminars and 60 speakers: these are the figures on the content that enriched the Print4All event. Print4All Conference takes stock of the evolution of the whole graphics and communication industry. It’s the event that brings together the complete sector of technology producers, converters/printers, influencers and brand owners, as the natural follow on of the path begun in Milan in May-June 2018. It’s a new chance for talking and making comparisons in the market of converting, package printing, labelling, commercial and industrial printing in the light of the next Print4All in 2021.

The initiative is part of the Made by Italy promotion programme driven by ACIMGA (Italian Manufacturers Association of Machinery for the Graphic, Converting and Paper Industry), produced alongside ARGI (Italian Graphics Supplies Industry Providers) and with the support of ITA – an agency of the Ministry of Economic Development.

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THE SCENARIO

Print4All Conference opens a window on the future of technologies and markets, in a scenario driven in all areas of the ongoing evolution determined by digital: from the printed product to the business models of interconnected companies; from consumer influences and selection criteria to production processes. The question marks on the future challenges in the printing sector, the new production frontiers opened up by smart manufacturing and on the evolution of the purchasing process will be answered in the relationships and through the comparison between technology providers, brand owners, printers, communicators and experts on the subject.

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THE OPPORTUNITIES

The event on 21 and 22 March is the chance to create an innovative and pro-active culture on the role of print applications for communication in the Mediterranean basin. It’s an agenda resulting from a joint effort between the main associations and organisations in the sector; a piece of work involving the whole value- added chain and that brings to Milan:

  • an exclusive White Paper on the value of smart print manufacturing 
  • two days of convention and round tables with market leaders from the graphics and communication industry and with prestigious viewpoints from Italy and overseas
  • the presence of people in the sector and journalists from the Europe, USA, Israel, Egypt, Libya, Morocco, Tunisia, Turkey, Algeria, and India.

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THE LOCATION

Print4All Conference is held on 21st and 22nd March 2019 at Milano Rho Congress Centre Stella Polare.

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AGENDA

 

Thursday 21 March

13.45 – Welcome Coffee

14.30 – Convention opening and greetings

14.40 – Keynote

FUTURE OF PRINTING BUSINESS

Alberto Mattiello, author of Mind The Change (Guerini Next, 2017) and Marketing Thinking (Egea, 2017), teaches Digital Innovation at Bocconi University, Milan and leads the Future Thinking Project – J. Walter Thompson, Miami, USA.

Artificial Intelligence; IoT, Smart Manufacturing. Digital transformation affects the way companies set up their business. The expectations generated by technology drive market competition. Businesses are reinterpreting themselves in a Digital First light. What are the benchmarks in all the world which our firms could be inspired by?

15.10 – Panel 1

A technology supplier, a printer, a brand owner

16.00 – Coffee Break

16.20 – Keynote

FUTURE OF PRINT MARKETS

Carlo Alberto Carnevale Maffè is SDA Professor of Strategy and Entrepreneurship at the SDA Bocconi School of Management.
Ron Gilboa is Group Director at Keypoint Intelligence-InfoTrends

Analogical or digital printing? Is it worth investing in innovation to offer clients value-added services? What are the most demanded and most used technologies? Carlo Alberto Carnevale Maffè interviews Ron Gilboa.

16.50 – Panel 2

A technology supplier, a printer, a brand owner

17.50 – Keynote Speech

Address by the Global Marketing Manager of a major brand

18.20 – End of Business

18.45 – Transfer and Dinner

Friday 22 March

09.00 – Welcome Coffee

09.30Keynote Speech

Address by the Creative Director of a major communication agency

10.00 – Keynote

FUTURE OF CUSTOMER EXPERIENCE

Daniele Pes, President of Corner Stones, Board Member di InnoVits, Co-Founder of ILooxs Tech & Grycle

The purchasing process has changed from being linear and predictable to something personal and changeable on a day-to-day basis: touch points are fragmenting; devices are multiplying. How can a firm’s value be renewed for its clients? How can we innovate an operational lever that supports the development of the coming customer base?

10.30 – Panel 3

A technology supplier, a materials expert, a printer, a brand owner

11.20 – Coffee Break

11.40 – Keynote

FUTURE OF PRODUCT & PROCESS INNOVATION

Ivan Ortenzi is an Economist with a Masters specialising in Open Innovation and Corporate Entrepreneurship at ESADE. He is in Bip as Chief Innovation Evangelist and Partner.

The exponential dynamics of Business 4.0 technologies, behaviour and information are influencing the current business models and creating new ones, shifting the balance of our life styles, our social architectures, and the way we build and use products and services. This is a voyage into the future where innovation embraces processes and materials.

12.10 – Panel 4

A technology supplier, a materials expert, a printer, a brand owner

13.00 – Arrivederci Lunch

14.30 – The Main Sponsor Meet the Press

Comparison on technologies, news and offerings between technology suppliers and the delegation of international journalists invited by ITA

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REGISTRATION

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