The Industry 4.0 technologies are making the role of printing increasingly central in brand communication. How can you get your company in the front row of the market? How can you be ever more competitive? After Print4All’s great debut, looking towards its 2021 edition, a new appointment for the international platform brings together the whole graphics and communication sector to intensify the business opportunities.
18 conventions, 11 intensive seminars and 60 speakers: these are the figures on the content that enriched the Print4All event. Print4All Conference takes stock of the evolution of the whole graphics and communication industry. It’s the event that brings together the complete sector of technology producers, converters/printers, influencers and brand owners, as the natural follow on of the path begun in Milan in May-June 2018. It’s a new chance for talking and making comparisons in the market of converting, package printing, labelling, commercial and industrial printing in the light of the next Print4All in 2021.
The initiative is part of the Made by Italy promotion programme driven by ACIMGA (Italian Manufacturers Association of Machinery for the Graphic, Converting and Paper Industry), produced alongside ARGI (Italian Graphics Supplies Industry Providers) and with the support of ITA – an agency of the Ministry of Economic Development.
Print4All Conference opens a window on the future of technologies and markets, in a scenario driven in all areas of the ongoing evolution determined by digital: from the printed product to the business models of interconnected companies; from consumer influences and selection criteria to production processes. The question marks on the future challenges in the printing sector, the new production frontiers opened up by smart manufacturing and on the evolution of the purchasing process will be answered in the relationships and through the comparison between technology providers, brand owners, printers, communicators and experts on the subject.
The event on 21 and 22 March is the chance to create an innovative and pro-active culture on the role of print applications for communication in the Mediterranean basin. It’s an agenda resulting from a joint effort between the main associations and organisations in the sector; a piece of work involving the whole value- added chain and that brings to Milan:
Print4All Conference is held on 21st and 22nd March 2019 at Milano Rho Congress Centre Stella Polare.
13.45 – Welcome Coffee
14.30 – Convention opening and greetings
Aldo Peretti, president of ACIMGA
Antonio Maiorano, president of ARGI
Simona Greco, exhibitions director Fiera Milano
14.40 – Keynote
FUTURE OF PRINTING BUSINESS
Alberto Mattiello, author of Mind The Change (Guerini Next, 2017) and Marketing Thinking (Egea, 2017), teaches Digital Innovation at Bocconi University, Milan and leads the Future Thinking Project – J. Walter Thompson, Miami, USA.
Artificial Intelligence; IoT, Smart Manufacturing. Digital transformation affects the way companies set up their business. The expectations generated by technology drive market competition. Businesses are reinterpreting themselves in a Digital First light. What are the benchmarks in all the world which our firms could be inspired by?
15.20 – Panel
Andrea Caselli, Uteco
Rossano Lambertini, S.I.T.
15.50 – Coffee Break
16.10 – Keynote
FUTURE OF PRINT MARKETS
Carlo Alberto Carnevale Maffè is SDA Professor of Strategy and Entrepreneurship at the SDA Bocconi School of Management.
Ron Gilboa is Group Director at Keypoint Intelligence-InfoTrends
Analogical or digital printing? Is it worth investing in innovation to offer clients value-added services? What are the most demanded and most used technologies? Carlo Alberto Carnevale Maffè interviews Ron Gilboa.
16.50 – Panel
Paolo Grasso, Omet
Gianmatteo Maggioni, I.C.R.
Marco Borali, Ario
Marco Sachet, Istituto Italiano Imballaggio
17.10 – Sustainability Round Table
Eliana Farotto (R&D Manager – Comieco)
Michele Guala (Presidente Giflex)
Amelio Cecchini (Presidente Gifco)
Carlo Emanuele Bona (Referente Industria 4.0 – Federazione Carta e Grafica)
18.00 – Keynote Speech
Ducati: the management of printing seen by a global brand
Enrico Peroni is Brand Design Manager Ducati
Enrico Peroni will address the audience about the complex and fascinating management of a brand of great and global fame. Motorcycles & accessories can communicate a whole lifestyle. This activity makes use of a very wide range of printed products: from the large formats of the visual layouts for the sales outlets to the packaging that protects and signs the metal shell in which the motorcycles are transported. A similar strategy applies to a top brand like Ducati and, in the same way, in a due scale – as Peroni will highlight in his keynote -, it is applicable to every company that must present itself with a coherent identity in all touch points and in all the communication items and vision of the brand.
18.30 – End of Business
18.45 – Party4All
The Print4All Party will kick off in the heart of the city at our exclusive location LA POSTERIA, via Giuseppe Sacchi 5/7, Milano. On March 21 at 8 PM meet some of your Conference fellows, Journalists from around the world and our awesome staff. Be magic on your Social profile with InstaGlam the magnificent mirror that makes you awesome and glamorous, play some table football tournaments, and music. Enjoy the offering of a gorgeous Italian buffet of wine, drinks and food!
09.00 – Welcome Coffee
09.30 – Keynote Speech
Sergio Spaccavento, Executive Creative Director Conversion
Sergio Spaccavento is Executive Creative Director of Conversion Agency, that he founded with the help of two partners. In his career he has worked in international and Italian agencies, both medium and large, as an art director and copywriter on all media: from ATL to social media. He is also the author of television and radio programs (“Mario” by MTV, Lo ZOO di 105) and co-writer of movie “Italiano Medio”. In 2015 he won the MTV Awards, was nominated for the silver tapes, and was sworn in several International Advertising Festivals including Cannes Lions.
10.00 – Keynote
FUTURE OF CUSTOMER EXPERIENCE
Daniele Pes, President of Corner Stones, Board Member di InnoVits, Co-Founder of ILooxs Tech & Grycle
The purchasing process has changed from being linear and predictable to something personal and changeable on a day-to-day basis: touch points are fragmenting; devices are multiplying. How can a firm’s value be renewed for its clients? How can we innovate an operational lever that supports the development of the coming customer base?
10.40 – Panel
Enrico Monteverdi, HP
Antonio Lafranceschina, A.C.M.
Gaia Fabiani, HUD
Luca Simoncini, Ghelfi Ondulati
11.10 – Coffee Break
11.30 – Keynote
FUTURE OF PRODUCT & PROCESS INNOVATION
Ivan Ortenzi is an Economist with a Masters specialising in Open Innovation and Corporate Entrepreneurship at ESADE. He is in Bip as Chief Innovation Evangelist and Partner.
The exponential dynamics of Business 4.0 technologies, behaviour and information are influencing the current business models and creating new ones, shifting the balance of our life styles, our social architectures, and the way we build and use products and services. This is a voyage into the future where innovation embraces processes and materials.
12.10 – Panel
Andrea Dallavalle, Koenig & Bauer
Alberto Palaveri, Sacchital
Luca Boni, Huber Group
Massimo Ramunni, Two Sides
12.40 – Conclusion and Print4All 2021 Announce
Giuseppe Garri, Fiera Milano, Exhibition Manager Print4All
13.00 – Arrivederci Lunch
14.30 – The Main Sponsor Meet the Press
Comparison on technologies, news and offerings between technology suppliers and the delegation of international journalists invited by ITA